Upside down on the jungle gym. That winning goal on the soccer field. Biking around until the street lights come on. Flips on the trampoline. She’ll have plenty of time later to worry about crushing society's expectations of sitting still, looking neat, and following the rules. Right now her only job is to play all day.
Here’s to clothes that were made to play in.
My granddaughter refuses to wear ANY other undies!
– Thelma G.
One of the most frustrating things about clothing designs for girls is that they’re cut the same as women’s clothes, just smaller. But girls’ bodies aren’t just smaller than women's, they’re different. They need comfortable, secure underwear that won’t ride up, slip down, or make it hard to have fun.
Comfortable, soft, stretchy underwear that stay in place and don't ride up.
RooStars was created when one mom got tired of looking for underwear for her 1-year old daughter that were high-quality, comfortable, durable and easy to be active in. So she decided to make her own.
One of the most frustrating things about clothing designs for girls is that they’re cut the same as womens clothes, just smaller. But girls’ bodies aren’t just smaller than womens’, they’re different. They need comfortable, secure underwear that won’t ride up, slip down, or make it hard to have fun.
No more cheap fabric and sloppy fit! My daughter is free to play without having to pull undies from her bum.
– Janessa
We love our RooStars! The fit is fantastic and no more complaining about "scratchy" underwear.
– Kami
One of the most frustrating things about clothing designs for girls is that they’re cut the same as women’s clothes, just smaller. But girls’ bodies aren’t just smaller than women's, they’re different. They need comfortable, secure underwear that won’t ride up, slip down, or make it hard to have fun.
Hi, I’m Brittany. I am a first generation American, the eldest of seven, and the daughter of a migrant farm worker. I’m also a lawyer, the mother of two girls, and the creator of RooStars.
My parents modeled the importance of enjoying life and caring about others, and that’s something I’ve passed on to my girls. I spent my childhood running around, swimming, riding bikes, and exploring the outdoors, and so I strive to raise my kids to love to get outside and get dirty.
When my girls were little, I realized that underwear made for little girls felt cheap and didn’t fit properly. For all the ruffles and cute colors, girls underwear wasn’t actually that comfortable. It was hard to find underwear that could hold up to biking, running, and rough-housing. The more my girls played, the more uncomfortable they were. So I started sewing comfortable, high-quality underwear for my girls, designed specifically to fit their small active bodies. Before long, I was getting requests from other moms to sew underwear for their girls and I realized that I was onto something big.
When we give our children unconscious messages about who should get dirty and who should be clean, who should get comfortable clothes and who should get pretty ones, we limit their ability to grow, learn, play to the fullest, enjoy the outdoors, and be completely themselves.
At RooStars, our mission is to put comfort before cute. We believe that girlhood is precious. That everybody deserves to be comfortable. That getting dirty is part of the fun. That adventure is meaningful. That kids are happiest when they’re able to be themselves.
